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Push Start

Push Start is the biggest video game association in Occitanie, they approached Aline Krebs and me to redesign their logo and brand guidelines.

🔧 I completely reworked the foundation of the logo, which had misalignments and misplaced elements.
The new logo has a more solid structure.

🎨 We chose a more modern and practical colour palette.
With their original branding, the association regularly found themselves in difficulty with the very present yellow, which made their documents difficult to read and print.

👀 A more suitable typography, including several weights and glyphs, in particular accents (which were missing from the old font).